Margin structure
Wholesale pricing is set so independent retailers can hold a healthy margin at our suggested retail price. Tiered discounts increase with order volume.
Trade program
Wholesale Program for Pet Retailers
Sovinut is carried by independent pet stores, retail chains, online sellers and distributors across the United States. Apply for a wholesale account to receive tiered pricing, a marketing asset pack and published restock lead times.
We reply to every application within 2 business days, Monday to Friday, Pacific Time.
What a wholesale account includes
Four things retailers ask about first, answered before you apply.
Low minimum order
Our opening order minimum is designed for a single independent store, not only for large chains. You can start with a focused assortment and expand later.
Marketing support
Every wholesale account receives product photography, shelf talkers, ingredient one-sheets and listing copy formatted for online marketplaces.
Fulfillment & restock
Orders ship from our California warehouse with published lead times, and we hold safety stock on core SKUs so restocks stay predictable.
How the application works
- 1
Apply
Submit the wholesale application below with your business details and the products you are interested in.
Takes about 5 minutes
- 2
Review
Our wholesale team reviews your business type, channel and estimated monthly volume, and may follow up by email.
Within 2 business days
- 3
Onboard
Approved accounts receive the wholesale price list, marketing asset pack, ordering portal access and shipping terms.
1–2 business days
- 4
Launch
Place your opening order, set your shelf or listing plan, and schedule restocks with your account contact.
Ongoing support
Wholesale tiers
Three tiers based on opening order volume. All tiers include the full ingredient one-sheet and product photography.
Starter
- Minimum order
- 24 units
- Wholesale discount
- 30% off suggested retail
- Support included
- Product photography, ingredient one-sheets, email support
Growth
- Minimum order
- 96 units
- Wholesale discount
- 40% off suggested retail
- Support included
- Everything in Starter, plus shelf talkers, marketplace listing copy and a named account contact
Partner
- Minimum order
- 360 units
- Wholesale discount
- 48% off suggested retail
- Support included
- Everything in Growth, plus co-op marketing funds, custom assortment planning and priority restock allocation
Carried by independent pet retailers across the United States
- Harbor Pet Supply
- Meadow & Paw
- Bay Animal Goods
- The Feeding Bowl
- Northside Pet Co.
- Willow Creek Pets
- Urban Tails Market
- Cedar & Bone