About Sovinut

Sovinut began in 2019 in Oakland, California, with a label we could not read. One of our founders was standing in a pet store comparing two supplements for her dog. Both listed the same ingredients. Neither said how much of anything was in a serving.

She called a friend who formulates animal nutrition products, and the two of them decided to build a brand that would publish the numbers. Not on request, not behind a customer service email — on the package and on the product page, next to the guaranteed analysis and the feeding guide.

Today Sovinut makes eight formulas across four nutrition categories for healthy adult dogs and cats, in three formats: daily chews, meal toppers and soft chews. We are still a small team, we still review every formula together on Fridays, and we still write our claims in plain nutrition language.

A pet parent at home with a dog and a cat in warm natural morning light

“We are not trying to convince anyone that a chew can fix something. We are trying to make it easy to see exactly what is in the jar, how much of it there is, and whether it fits your pet’s daily routine. If the label is honest, the rest of the decision belongs to you and your veterinarian.”

Elena MarshCo-founder, Sovinut

What we hold to

Four commitments that shape how we formulate, how we label and how we answer questions.

Transparency

Full ingredient lists, amounts per serving and batch testing information are published rather than requested. If we cannot document it, we do not print it.

Pet-first formulation

Formulas are built for healthy adult dogs and cats, with serving sizes organized by weight band so the daily amount is easy to get right at home.

Honest communication

We write plain nutrition language. No miracle wording, no invented numbers, no borrowed authority — just what is in the jar and why it is there.

Responsible sourcing

We work with named suppliers who provide a certificate of analysis for every lot, and we prefer ingredients with a documented origin and production method.

How we got here

2019
Sovinut is founded in Oakland, California
Two friends — one a pet nutrition formulator, one a product designer — start Sovinut after struggling to find a supplement label that listed actual amounts per serving.
2020
First three formulas released
Daily Greens Chews, Skin & Coat Soft Chews and Joint Support Chews launch for healthy adult dogs, with full ingredient lists printed on the front-of-pack panel.
2022
Cat line and meal toppers added
We extend the range to healthy adult cats and introduce the meal topper format for pets who prefer powder mixed into wet or dry food.
2023
Independent laboratory testing program formalized
Every finished batch moves to a documented third-party testing workflow, with results filed against the batch number printed on each package.
2024
Wholesale program opens to independent retailers
Independent pet stores, online retailers and distributors across the United States begin carrying Sovinut through our wholesale program.
2026
Eight formulas across four nutrition categories
The collection now covers skin and coat, digestion, joint support and immune support for healthy adult dogs and cats.

Our team and our supply partners

We work with a co-manufacturing partner in California and an independent laboratory for finished-batch testing. Here is a look at where the work happens.